Using innovations such as video conferencing services helps business leaders succeed

The most important thing to have in the workplace is good communication skills, reports The Chartered Management Institute.

That’s according to half of business leaders who were questioned in a study by Orange. Over a third added that keeping up with, and using, new innovations such as video conferencing services to their advantage made a successful business leader.

In fact, according to a statement published by Orange, good communication skills top their list of the most common characteristics that appear to be conducive to running a successful business.

Martin Lyne, SME marketing director at Everything Everywhere said in a statement: “A desire to keep abreast of the latest innovations and technologies has given entrepreneurs access to new tools to help run their businesses.”

Video conferencing services can prove a significantly useful tool to entrepreneurs who are touting for new business. Instead of surrendering a multiple days out of the office to hold lengthy meetings, entrepreneurs can hold virtual meetings which are just as powerful as face-to-face, without losing so much time in travelling.

Video conferencing services also present the opportunity to save on overheads; holding a virtual meeting is significantly more cost effective than travelling to a meeting. As every entrepreneur knows, cashflow is vitally important so wasting cash on non-essential travel can be seen as wasteful.

This was reiterated by Mr Lyne, who pointed out that communication among teams doesn’t have to involve face-to-face contact. He said that tools such as video conferencing services, social networking websites and email can be used to bring workers together.

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